Crypto news site Cointelegraph seeks buyer after web traffic plunges
The amount of money the crypto media firm has been shopping itself for was not revealed.
Cryptocurrency media company Cointelegraph, famous for its use of cartoon-like characterizations to illustrate the news, is looking for a buyer, according to a person familiar with the matter.
The amount of money the crypto media firm has been shopping itself for was not revealed by the source, who spoke on the condition of anonymity as the matter is private.
A prolonged period of depressed, flat crypto prices had led user attention to shift away from crypto news, adversely affecting several digital asset newsrooms.
Additionally, Cointelegraph’s fortunes were heavily impacted by Google. The crypto news outlet suffered about an 80% drop in organic traffic after Google issued a manual penalty in October 2025, causing its website to disappear from Google’s search results. Prior to that, the media company’s website was compromised by a front-end exploit in June of last year.
The website had more than 12 million monthly visits in December of 2024, according to Similarweb data. As of Sept. 1, the data show monthly traffic is just above 700,000.
Cointelegraph, founded in 2013, has more than 200 employees, according to its LinkedIn page. The company’s MENA franchise was last acquired back in July 2022 by Luna Media Corporation to fund its global and regional expansions.
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Asanat Analysis — Why it matters
Cointelegraph's search for a buyer signals sustained structural weakness in crypto media business models. Traffic declines typically reflect both reduced retail engagement during bear/sideways markets and competition from decentralized information sources—Discord communities, Twitter analysis, on-chain analytics platforms—that have eroded traditional news site moats. Unlike equity media, crypto outlets lack diversified revenue: advertising dries up during downturns, subscription adoption remains minimal, and token-based incentive experiments have largely failed.
This follows years of industry consolidation. CoinDesk itself was acquired by DCG (2020), The Block shifted ownership multiple times, and numerous smaller outlets shuttered. A forced sale at depressed valuation underscores that brand alone cannot sustain legacy crypto media in an era where information commoditizes instantly. The outcome—whether acquisition by a larger media conglomerate, crypto firm, or venture down—will test whether crypto journalism requires institutional backing or if the sector has simply moved past centralized news gatekeeping.